Tuesday, November 18, 2014

The Power of the Recharge!


This is Charlotte your marketing, branding and creative consultant. I absolutely love what I do for a living and have decided to share some of my personal and professional tips, secrets and advice with you - the entrepreneur, small business owner and artist. WHY? Because we all can use a little help from time to time.

Why me? Well... why not?! I have won some of the highest awards in television and advertising.  My avant-garde approach to business led to my fair share of media and press accolades from The New York Times, The Tyra Banks Show to an induction to the Museum of Modern Arts (MOMA). I wrote a novel that got published by Doubleday and I have produced my own celebrity talk show that aired on a national cable network for three years. It is safe to say that I have real hands on experience in several industries.

Not to mention this blog is absolutely FREE! You have nothing to lose and if all goes well you will learn something new and have everything to gained.

My goal: To help as many creatives as possible! The world would be a boring place without imagination and creativity. As a creative and human being I am doing my part and paying if forward.

With that said... Let's GO!

My last blog post was in August and I have a real good reason for the delay. My BATTERY was dying and I am not talking about my smart phone either. I am talking about my creative soul. As an entrepreneur the highs and lows can wear you down. Learning how to roll with the punches is easier said than done. You have bills to pay, unfulfilled dreams, unfinished projects and lots of people watching and judging your every move including yourself. So what do you do? You keep at it and often times you try to work even harder.

I was at my wits end and could not create properly as I was performing on fumes. This lead me to a three month hiatus. I took some time to visit family and the mother land (South Africa). If you are suffering from stress, creative block or procrastination... no worries there is a cure for that.

My advice: Shut it down and recharge! When that red light flashes on our cell phone we immediately search for the charger and plug it into an electrical source. We all know why we do this. If we do not charge our smart phone we are unable to communicate with the outside world. No incoming or outgoing phone calls, no playing of music, or enjoying a viral Youtube video! Not charging translates to not working. If recharging is good enough for our smart phones then why not recharge ourselves?

My tip: Tap into your inner peace. There are several ways to do this;
  • Turn off your cell phone, computer, TV and any other devices that distracts you. Meditate for 2 hours.
  • Take a mini vacation by yourself! (3 day boat cruise)
  • Travel outside of the county for three months (some of us need a full recharge!)
The Goal: Allow yourself permission to reboot your mind, body and soul. Imagine the great works that you will create with a restart.

Gods speed and please... keep creating!

Charlotte Burley offers creative marketing and branding services for individual artists, small business owners and big brands.

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