This is Charlotte your marketing, branding and creative consultant. I personally love creating content for television, advertising and web. In doing so, I end up helping clients out on marketing and branding their content. I absolutely love what I do for a living and have decided to share some of my personal and professional tips, secrets and advice with you - the entrepreneur, small business owner or artist.
I consult small businesses, artists, entrepreneurs and companies on a regular basis and run a video production company at the same time. What I will share with you in my blogs are some of the most common complaints I hear all of the time. Issues that I end up figuring out and resolving quickly, effectively and inexpensively.
The client: "I don't have enough money for marketing because I've spent it all on creating the product, but I really need your help!"
The problem: All of us love what we've created and we are willing to spend lots of money making sure it's picture perfect. A lot of times it's ego driven. We want the bells and whistles and the big store front. We open the doors up for business and wonder why no one is walking in. One of the main reasons no one is walking in or buying... is because they don't know where your store is located in the first place. They can't buy what they don't know is out there.
The solution: Marketing and Branding is key to success. When you think of your budget please put "Marketing/Branding" at the top of your list. Don't be cheap when it comes to this line item either. You wouldn't dress a beautiful person up in a trash bag... right? Same goes for your product, brand or business. Hire someone like myself - a very creative person who knows how to execute and get your message out to your targeted audience no matter the budget!
Product Launch TIP: This tip is for anyone with a website and one great product. Vista Print business cards! Place your product on one side and the web address on the other, that's it! Keep a stack of cards on you at all times. The next time someone says "Do you have a business card?" you hand them your "Business" card. Pretty soon people will know what you're selling and where to buy it.
$20 bucks to get the marketing & branding ball rolling.
Get it done right the first time no matter the budget or obstacle! - Charlotte
For more Marketing & Branding consulting log on to: Charlotte's Web
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